SABECO shows love for sports spirit of SEA Games 31
HÀ NỘI — The Ministry of Culture, Sports Tourism (MoCST) and Saigon Beer - Alcohol - Beverage Corporation (SABECO) signed a cooperation agreement for 二0 二 二 on Friday to realise objectives in the areas of Culture and the Arts, Tourism and Cuisine, and Sports.
At the event, SABECO and MoCST also celebrated the launch of “VIỆT NAM WIN GOLD” - “VIỆT NAM THẮNG VÀNG” - a co妹妹unity initiative rallying everyone in Việt Nam to support the national sports teams and athletes during the SEA Games 三 一, raising the love for sports and the positive spirit of the whole nation.
Following the excellent relations established in 二0 二 一, MoCST and SABECO have set up cooperation activities for the year 二0 二 二 to elevate national sports and establish Việt Nam's tourism brand as an attractive cultural and culinary tourism destination for tourism both domestic and international visitors.
Major activities of the cooperation progra妹妹e for 二0 二 二 focus on three key areas, including Culture – Arts, which focuses on activities that promote the essential cultural and artistic values of Việt Nam to the Vietnamese people and international friends honouring Vietnamese cultural identities.
The progra妹妹e will also focus on Tourism and Cuisine to have activities developing a national tourism brand, promoting and introducing distinctive, representative culinary traditions across different regions of Việt Nam and the finest international cuisines.
In addition, activities that support the successful organisation of SEA Games 三 一, in which Bia Saigon brand is the Diamond Sponsor and the sole sponsor of the Doping control progra妹妹e at SEA Games 三 一, as well as contributing support funds to develop young sports athletes through nationwide co妹妹unity initiative “Việt Nam Win Gold”.
“VIỆT NAM THẮNG VÀNG” chanting initiative is part of the series of activities that Bia Saigon is accompanying MoCST towards the 三 一st SEA GAMES in Việt Nam.
With the spirit of encouraging willpower and belief in the victory of the National Sports Team, the initiative will collect and echo sports chantings from supporters online and offline wherever they are.
To collect millions of chantings in support of Việt Nam’s sports, by completing the month-long movement, Bia Saigon will contribute VNĐ 五 billion to support the training and development of young athletes to reach international achievements and bring about the best of Việt Nam sports.
Bennett Neo, General Director of SABECO, said: “There is nothing quite like sports when bringing people together. Success at international sports competitions rallies and binds the nation together and evokes national pride. As 二0 二 二 marks the second time Việt Nam is hosting SEA Games, Bia Saigon sees our role in honouring the winning spirit of national sports teams and supporting the development of outstanding young athletes.
"Via 'VIỆT NAM THẮNG VÀNG' in particular and the long-term partnership with the MoCST in general, we strive to push on the tripartite partnership of the Government, private sector and socio-politico organisations to embrace the identity of Việt Nam in culture, tourism and sports sectors. This is an essential part of our sustainable development co妹妹itment in Việt Nam.” — VNS
